This is where you should answer the most common questions prospective customers might have. It’s a good idea to cover things like your return policy, product warranty info, shipping and returns, etc. Check out the examples below.
What’s your return policy?
Return any of our products--no questions asked--within 30 days of purchase. We even pay return shipping.
Do you ship oversees and to P.O. boxes?
Yes, we’ll ship your package anywhere that can accept deliveries.
Do you have customer service?
Of course! Our friendly and knowledgeable customer services reps are available to answer your questions 24/7/365.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.